Behind the scenes – Shooting updated video

Shooting the video

A video setup for shooting a new demo video
Three tripods, two cameras, one table

Along with the update to the website, we’ve decided that our video and images could use some freshening up as well. When the opening line to your demo video mentions “the super-competitive marketplace of the 1990’s” you start to have flashbacks to big bangs, “The Fresh Prince of Bel-Air”, and AOL’s “You’ve got mail!” Needless to say, those are not the kinds of things you want people to be thinking about when contemplating a capital purchase like one of our tables.

Bringing in some outside equipment

As you might imagine, since we specialize in building measuring tables and not shooting videos, our selection of camera equipment was somewhat sparse. Fortunately, we were able to find an online shop that had everything we would need to shoot an updated video and pictures for our website. The website offers up much more than just lenses. They had camera bodies, lighting kits, wireless microphones, and all sorts of other necessities for shooting videos. I’d love to say they’re paying me for an endorsement, but they’re not. I’m just really happy with the selection they offered and would suggest them if you ever need to rent a camera.

“How do you know all this?”

This was a question my dad asked me as I’m hooking up a wireless receiver to the camera and adjusting the audio levels. I’ve always been a bit of a geek when it comes to hooking up devices and figuring out how they work. I’ve read some posts in photography/videography forums about using cameras and how different components work together. That, plus well-labeled buttons and menus made it easy to adjust the settings and get the results I wanted.

“Should we hire someone to do this?”

When we first started talking about shooting new footage, this was something else my dad asked. My thought was, I’m getting paid to be at work either way, so my wages aren’t a sunk cost. For the cost of a week of equipment rental, I would maybe get a day with a photographer/videographer. To try and shoot everything we wanted to do in one day would have been a real nightmare. Thus, we decided to rent the equipment and let me experiment. That’s something that can apply to your business as well.


Sometimes, your employees will come up with an idea, or want to try a different method of doing something. It’s not always going to be better, and it might cost you a little to make some parts or do a trial of the process. However, I think there’s a real value to letting people take some ownership of what they do and how they do it. The guy running the machine 10 hours a day 5 days a week is going to have a pretty good idea as to what’s working well and what could be improved. By indulging and encouraging that kind of thinking, you can improve employee morale and potentially reduce your costs or increase your production because of something they came up with.